About Smiley Building Services
A family-run Croydon building company, still led on site by the man who started it in 2003.

Building South London homes since 2003
Smiley Building Services was started in 2003 by Bassem El-Sokkary. Customers and colleagues have called him Smiley, or Baz, for as long as anyone can remember, and the name stuck to the business too. More than twenty years on, it’s still owner-run, still based in Croydon, and still gets most of its work through recommendations from homeowners in Croydon, Bromley, Beckenham and West Wickham.
What makes us different
The person who quotes your job is the person who runs it. Baz visits every site, measures up, sends the quote and then manages the build himself, so there’s no salesman making promises someone else has to keep. We’re not a sales office passing work to subcontractors. The team you meet at the start is the team that builds your project.
That direct accountability is why so many of our customers recommend us to neighbours and family, and why we’re rated 4.8 out of 5 on Google.
How we like to work
- Straight talking. If something you want isn’t a good idea, we’ll say so, and explain why.
- Fixed prices. Itemised written quotes and no surprise extras. Changes are priced in writing first.
- Tidy sites. We clear up every day and treat your home with respect.
- Proper workmanship. Especially in the bits you’ll never see once the job’s finished.
Accreditations you can check
- TrustMark: the government-endorsed quality scheme for work in and around the home
- National Federation of Builders (NFB)
- Association of Master Tradesmen
- National Association of Building Contractors (NABC)
- Reviewed on Google, MyBuilder, TrustATrader, Houzz and Construction.co.uk
Insured
We hold public liability, employer’s liability and contract works insurance, so you and your home are protected while we’re on site.
Where we work
Mainly Croydon (CR), Bromley (BR) and South East London (SE), plus neighbouring SW, SM and KT postcodes. See the areas we cover. If you’re not sure, call: we’ll tell you straight away.
What our customers say
We’re rated 4.8 out of 5 on Google from 24 reviews, and most of our work comes from recommendations. A few words from our customers:
“Superb job from start to finish! Baz and his team constructed a new extention with kitchen for us and couldnt have been more helpful.. nothing was too much trouble.”
Lianne Edwards · Google review “Work was carried out to an extremly high standard we couldnt be more happy!”
Google review “We have no hesitation in recommending Baz and Smiley Building Services.”
Google review “Smiley runs a highly professional and creative building company. He is able to visualise great ideas for a wide range of projects and his solutions are well thought through. He is sympathetic to work with and listened to my wishes while leading me in the right direction! He always makes a good case for his recommendations and is inevitably right about key decisions. More than interior design, Smiley ensures that your finished interior has the mood and ambiance to reflect the personality you want to project. He has completed two fabulous houses for me, and is a breath of fresh air.”
Carol, BR2 · Customer testimonial “I felt I must thank you for the fantastic job your lads have done on my loft conversion. It is absolutely beautiful. I cannot praise each and every one of them enough. Nothing was too much trouble for any of them, they were all so helpful, and at times very patient with my indecision of things! I will have no hesitation in recommending Smiley Building Services to anyone. They have done us proud and themselves proud.”
Mr Rogger, SW19 · Customer testimonial “Finally...A Building company that understands clients needs and supplies this without fuss or obligation! Thank-You Smiley Building Services”
Christopher, BR1 · Customer testimonial
Book a free site survey
Tell us a bit about the job and Baz will give you a ring to arrange a visit. There’s no charge for the survey and no pressure afterwards. You’ll get a fixed-price, itemised written quote, so you know exactly where you stand.
- Call or text07786 254637
- Emailinfo@smileybuildingservices.co.uk
- Opening hoursMon–Fri 8am–6pm, Sat 9am–1pm
